A typical women’s size 8 from Land’s End has a 29-inch waist in American fashion. This, however, is not true of all clothing lines.
As the sizes of American women have changed, so have the sizes of their apparel. Smaller sizes have been associated with larger chest, waist, and hip measurements. Vanity sizing is the term for this procedure. Its goal is to make women feel better about their body sizes. Clothing manufacturers anticipate that reduced sizes will entice buyers to buy more. Manufacturers differ greatly in terms of size. A consumer discovers that her sizes vary from one brand to the next.